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Advertising and market research

Customs must report on its expenditure on advertising and market research, as outlined in section 311A of the Commonwealth Electoral Act 1918. The amounts shown below cover expenditure during 2000-01.

Customs did not pay any amounts to advertising agencies to develop advertising campaigns, to market research organisations or to polling organisations.

DAS Distribution was paid $8405.04 (including GST) for direct mailing of Tourist Refund Scheme information to travel agents and other tourism organisations.

Customs did not have any campaign-related media advertising expenditure. Starcom Worldwide (formerly AIS Media), the master agency for Customs advertising during 2000-01, was paid $402 930.20 (including GST) for non-campaign media advertising. This included $25 565.61 that was committed during 1999-2000 and paid during 2000-01. The expenditure included recruitment advertising, tender advertising, publication of dumping notices in the Australian Financial Review and miscellaneous advertising.

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