Appendix C – Advertising and market research

Expenditure on advertising and market research, as outlined in section 311A of the Commonwealth Electoral Act 1918, is shown below.

• HMA Blaze is the Commonwealth's contracted Advertising Agency and used by Customs for advertising of the Customs Hotline, staffing, public notices and CMR.
  (a) $902 229.48 (HMA Blaze 2003–04)
  (b) $872 342.04 (HMA Blaze 2004–05)

• Customs commissioned ACNielsen to conduct a survey of SmartGate users in Melbourne and Sydney. The users were Qantas aircrew and Platinum and Chairman's Club frequent flyers who volunteered to enrol in the trial. The survey cost $63 140 (inc GST) and was paid in March 2005.